CenturyLink “Good Fibes Everywhere” Campaign
Client: CenturyLink Internet
“Good Vibes Everywhere” was a campaign concept about the idea that the best internet is the one you don’t have to think about. It brings you peace just by existing and doing it’s job well. This was brought to life through, what I like to call, cottage-core meets modern imagery and typography. Think fancy, earthy spa meets the internet. Shown below are examples of moodboard imagery, social posts, and video concepts.
Good Vibes Everywhere Concept
Good living isn’t about having your chakras aligned. Your TV can’t run off chakras. You need kickass wifi. Because when your Internet works, everything works. And when everything works, life is good.
CenturyLink Fiber Internet.
GOOD FIBES EVERYWHERE.
Video 01
A serene tech/wellness guru, (ex: Gweneth Paltrow/GOOP) walks us through a flowery meadow.
Ryli: Hello, I’m Ryli. And I would like to invite you to your Fiber future.
As she walks, a roomba scoots past. She walks past a laundry basket.
Ryli: When you let go of your past, a new reality comes into view.
She stops by a dresser with a laptop and a pile of school books on it.
Ryli: One where buffering and tech stress–
She reaches down, pulls a dandelion, blows the petals into the air and watches them serenly.
Ryli: Let go of the negativity of your old Internet. Embrace the life you deserve.
She gestures to the offer supers gently floating on screen.
Super: CenturyLink® Fiber Internet Speeds up to 940 Mbps // $65/mo. No Contract. No Bundling.
Ryli: CenturyLink Fiber Internet. Good fibes everywhere.
Art Card: CenturyLink Fiber Internet. Good fibes everywhere.
Post Copy: There is peace in letting go of your old Internet. Switch to the speed and reliability of CenturyLink Fiber.
Video 02
CenturyLink Fiber modem unboxing with ASMR-esque sounds amplified. A knife sliding through the tapped edge of the box, the modem slowly sliding out–
VO (wispered): Feel yourself being surrounded by light The plastic protective sheet being pulled off the modem–
VO (wispered): Free from cable Internet The soft click of wires connecting to the modem, a zip tie tightening around a bundle of wires
VO (wispered): Alive in the yes of a powerful Fiber connection
Super: Speed. Reliability. Peace. CenturyLink Fiber Internet GOOD FIBES EVERYWHERE
