Client: YouCopia Products Inc.

YouCopia is a home organizers product company that prides itself on quality and innovation. The “New Year New YouCopia” campaign was for the New Year and Peak Season during December and January of 2024. This campaign was focused on the concept of “new year new you” with the idea being that the consumer would be inspired to get organized in the new year. The campaign utilizes bright and airy colors with fun stop motion animation and unique typography. This campaign spanned across all digital platforms. This included, youcopia.com, Amazon, Wayfair, Instagram, DTC emails, and digital display. I was the main designer and animator for this project and collaborated with the Design and Marketing teams to bring it to life.