Client: Petosky Area, Michigan

This winter campaign was made for a small area in Michigan known by locals as the place to go for all kinds of outdoors activities. The problem was that no one else knew about it and it was winter… in Michigan. Not exactly an appealing vacation spot. This campaign was born out of the idea to prove that theory wrong. That winter can be fun and it can be the place everyone wants to go. I worked closely with an Art Director and Copy Writer to bring this campaign to life. I designed the OOH billboard shown below. I also designed and animated the two sets of display units below.